A visitor opens your pricing page. Then your product page. Then a case study. Then your security page. Then an integration page. In a standard analytics dashboard, this looks like strong engagement. Multiple page views. Commercial pages. Serious exploration. But page views can miss buyer readiness signals before conversion. They show where a visitor went, […]
Why Website Analytics Misses Visitor Journey Tracking
A visitor lands on your website, checks the homepage, opens pricing, reads an integration page, scans a case study, returns two days later, and finally clicks the demo page. Then they leave. Most analytics tools record this activity. They show page views, sessions, traffic source, event clicks, and conversion drop-off. But they rarely explain the […]